About Us

Founding Member

Vishvajeet – LATESHIFTER

Vishvajeet

@lateshifter_beast

From Ladakh’s frozen highways to the coastal curves of Goa, Vishvajeet has carved 200,000+ km across India on two wheels. Off the saddle, he speaks the language of ROAS & CTR steering LATESHIFTER’s marketing playbook and daily ops. Fuel: masala chai & midnight brainstorms.

Founding Member

Amruth – LATESHIFTER

Amruth

@curly_motorhead

Designer by profession, rider by passion, Amruth obsesses over every stitch, zipper & graphic. He prototypes on the road first, then on the drawing board turning real‑world miles (150k km+) into rugged gear. Favourite ride: Spiti Valley. Quirk: sketches product ideas on petrol receipts.

We’re not just a brand—we’re a brotherhood, a sisterhood, a wild‑eyed tribe that lives for the throttle twist and the freedom of the open road. LATESHIFTER was born in the grit of late nights in the garage, in the glow of taillights disappearing into the horizon, and in every story that starts with “So there I was, riding…”

We ride for the rush. For the sound of the engine echoing through a canyon. For the sunrise rides and the midnight escapes. For the miles that leave bugs on your visor and peace in your soul.

Our gear isn’t just apparel—it’s a badge. Every tee, hoodie, cap, and keychain we drop carries the spirit of the ride: simple, rugged, and unapologetically authentic. Built for riders. Worn with pride.

This is for the ones who ride because they have to—who feel more at home on a long stretch of road than they ever will behind a desk. If you know, you know.

Welcome to LATESHIFTER. Ride hard. Ride free.